What are Pantone Colors and why they are important?

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There are two primary coloring methods to print anything on a packaging box: the CMYK process and Pantone colors. While one is not utterly better than the other, it’s essential to know how they work so they can better suit your printing purposes. This post focuses on the Pantone color.

We will first take a deep dive into the three color models – how the color models work and what are the differences among them. Then we will discuss the Pantone Matching System and what’s benefit of it. Lastly, we’ll discuss how to choose CMYK or Pantone Color for your packaging needs.

Three Different Color Models

Pantone Inc. forever changed the manufacturing industry with its color-matching system. Before this color-matching system, there was no global system for printing colors. The lack of an industry-wide standardized color-matching process resulted in errors and inconsistencies among different printing businesses. But Pantone’s global color system changed the way industries handle color in print and digital platforms.

The RGB Color Model

In digital, we usually use the RGB Color Model to display images on your computer screen or camera. This model uses red, blue, and green – the three primary colors – to simulate other colors. RGB Color Model is a light additive color model, which means adding the colors together makes a lighter color. Putting 100% of red, green, and blue will result in pure white.

RGB color model’s color is affected by the equipment. Different screens may have different colors for the same image, since the variations between the brand, resolution, and other factors.

When the design file is created on the computer, the RGB color will be converted to the CMYK model for printing.

The CMYK Color Model

For offset printing, we use CMYK Color Model. CMYK Color Model – also known as four-color printing, uses cyan, magenta, yellow, and black inks to simulate colors for printing. Opposite to the RGB model, the CMYK Color Model is a subtractive color model. The combination of ink creates a dark color. Mixing 4 inks we’ll get a solid black.

The problem with the CMYK models is that it is not guaranteed to be Precisely matched between printers or even print jobs. The variations between presses, press operators, and other factors make it hard to recreate the exact color without a standardized system.

The Pantone Matching System Color Model (PMS)

Pantone Matching System (PMS) is a popular spot color system. The colors are solid inks corresponding to a number and a swatch sample. Different manufacturers in various locations can refer to the standardized Pantone system to ensure colors match.

Each color has a unique code. It is a string of numbers with the letter U or C followed. The numbers specify hue and tone while the letters C or U specify the paper style. U refers to uncoated paper and C refers to coated paper. For example, Pantone 292U stands it is blue color for uncoated paper.

Uncoated paper is more absorbent than Coated paper, the color will look slightly different from the one on coated paper. To get a precise color, it is necessary to choose the correct Pantone code for printing. Choosing a color from the swatch book and informing your manufacturer of this code, you’ll get the color to be printed precisely what you want.

What is the Benefit of the Pantone Matching System?

The Pantone Matching System has standardized color through its color reproduction system. The Pantone Matching System accurately depicts the exact color of a tangible item, including its hues and tones. Even if you have designed your business logo on a computer, the Pantone Matching System can still determine the colors for that logo accurately. After creating the design, upload it on any PMS Color Matcher, and the program will tell you your logo’s exact colors. You can then print your logo on any material – fabric, plastic, or paper – and get the same results.

The Pantone Matching System is revolutionary. It is ideal for printing the same design on different materials. And it saves you from a lot of frustration and headache when working with a new manufacturer.

Pantone or CMYK, Which One Should I Use?

Also known as the process of full color, CMYK is the most common printing process and best suited for:

· Photo printing and photorealistic imagery

· Multicolor images

Most magazines and books are printed in the CMYK model.

Pantone is more consistent and precise no matter what material you print. So it is best suited for:

· Accurate color matching for branding and logos

· Vibrant hues and darker tones

· Special finishes including fluorescent and metallic colors

Pantone color is with better and Precise quality than CMYK, so it is always used for a single spot color or processed as a fifth color on the printing press.

Want to Improve Your Packaging For Your Brand? Try Pantone Colors

With the accuracy and consistency of Pantone colors, it is not surprising that you want it for your packaging. For all of your packaging needs, TopGiftBoxes is your friend. We work with any packaging material and ensure you get the best results conducive to your business’s success. Depending on your brand’s needs, we can print using Pantone or CMYK. Contact us for more details.


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